In the artificial world of digital photos, illustrated characters, boxy layouts and cutting-edge geometric effects, a bit of emotion has never been excessive and uncalled-for. We appreciate open and smiling human faces, sanguine children, cheerful old ladies and even funny dogs and cats. Each one has its level of personality and a gamut of emotions that as a rule greatly benefit the project, enriching the general feeling and lightening up the air.

Emotions are integral constituents that are quite often overlooked. Nevertheless, they are vital for building healthy and trustworthy relationships with the online audience. When done properly, they give us a sense of comfort, reliability, reassurance and sometimes even serenity