Using the Wix website builder is a great way to create a new platform of acquiring leads and customers for your business. But what if your demographic can’t find you? The best way to increase traffic to your website is through implementing the best SEO techniques available.
In this article, we have curated a list of different tools and techniques available through Wix that will increase the traffic to your website thus generating more revenue for you and your business.
What Is Search Engine Optimisation(SEO)?
Before we begin explaining how to optimise your SEO, we need to understand what it is. Search engine optimisation is a term created in the mid-90s. This is when the internet was in its infant stage and many people didn’t understand the vast amount of opportunity it held.
When Yahoo was the largest search engine, you simply paid to be at the top of their lists. However, Google changed everything when they introduced a simple, customer-focused option. Instead of paying to be at the top, your website had to be informational and beneficial to the customer or your site would be lost in the search results.
Basically, if you were relevant to a search inquiry, you would appear in the search results.
How To Get Your Website Highly Ranked
The best way to increase your ranking on Google is to produce relevant and useful content. As a Wix user, you have a wide variety of tools at your disposal that will increase your rankings without taking a large portion of your time.
Choose The Correct URL
Although it may seem trivial, the URL of your website is important to Google’s search engine. Think of your domain name as the entrance sign to your website. If you are a window framer, consider choosing a name like www.yournamewindowsandframes.com, or you can make use of the Wix editor to customize the URL’s for each of your pages easily.
This way, Google will search your website for keywords pertaining to windows and frames. If you incorporate a large amount of relevant and informational content about window framing, windows, and pictures, your rank will be high.
Create A Blog
As mentioned above, creating relevant and informative content will improve your rankings. Creating a blog and regularly updating it will be a great tool in driving customers toward your business. As a tool for sharing ideas, you can use this content to position yourself as an industry leader, promote your services, market yourself as a writer, and collaborate with others in your industry.
Creating a blog on WIX is easy, utilize the tool entitled, “blog editor” and everything you need to create a successful blog will be introduced and explained to you. When you create your posts, be sure to include relevant tags, an image, and social tools in an effort to show Google that you care about producing great content.
Optimising Your Page Meta Tags and Heading Tags
It’s not rocket science to optimise your on page SEO and your page meta tags and heading tags are some of the important factors to consider when it comes to SEO optimisation. With Wix SEO tool, you can be assured that Wix will submit your Meta Tag data directly to Google; all you need to do is update the information.
Wix App Market
The Wix app market is filled with useful tools to enhance your website. Among these tools are SEO optimisers. These apps are integrated into your website and appear when you are working on an element (or part of your site) that contains an area where you can improve your SEO. To implement these apps, click on “Add App”.
A few of these apps will be separate from Wix and can be used in order to understand different aspects of your websites. The best apps are: Rabbit SEO, SEO analytics, and Site Booster.
If all else fails, the SEO wizard is an app created by Wix and is meant for users who have no experience in SEO. Used by over 250 million websites, this application is meant to encourage users who have no background in SEO to learn about different methods that increase traffic and implement these methods in an quick and easy way.
The application is a step-by-step guide to optimise your website while helping you find keywords that will increase website’s visibility on Google, Yahoo, and Bing.
SEO for Images
Wix differentiates itself from the competition by placing importance upon its SEO capabilities. In doing so, Wix has created a comprehensive guide to optimising an image for SEO.
In many website builders, it is hard to integrate the correct text and keywords into the website’s code. Alternatively, Wix created an easy path to change the alt text which tells Google what each picture is meant for.
This emphasizes the relevance of your website by telling Google that you have a comprehensive and helpful method of providing information on whatever your niche is.
Easy Optimising with Wix SEO Tools
SEO can be complicated. Fortunately, Wix has taken the burden of this complexity off of your shoulders. As a small business owner, you have enough to worry about. The responsibility of driving traffic to your website should not be a complicated task.
With Wix SEO tools, designers and small businesses are more than capable to accomplish their SEO goals.