It’s been a while since we took a close look at fashion-targeted websites. Although this sphere is not so large and diverse as those that are dedicated to portfolios or corporate websites, it is certainly worth your attention. Much like any other type of web project, it has its niche where it flourishes. Fashion-related web design has matured from heavy flash-powered projects into refined, light and fast HTML5-driven ones, leaving behind the vestiges of the past. It has undergone changes to meet current trends and requirements by using stylish solutions and cutting-edge techniques.
Official and one-time promo websites of fashion houses, international and local e-stores that specialize in clothes/accessories/cosmetics, online versions of leading magazines (how many can you name?) can be attributed to fashion-related projects. We have gathered 20 fresh examples from this category that have original structure, exciting visual storytelling experience or some creative tricks as well as those that try to embrace as many users as possible by incorporating responsive behavior and mobile-friendly features.
Fashion-Related Web Design
RSVP Paris radiates freshness and modernity. The front page is based on a trendy fixed centered layout that naturally focuses users’ attention on the image slider with a series of professional photo shots. Although the hamburger menu icon as well as the rest of the content remains on the outskirts of the page, they also fall into the field of view.
62 Models boasts an open feeling that is achieved by a ton of white space and a clean light backdrop. In such a clean and tidy environment, the navigation and images easily become the focal points. Nothing distracts you from the models presented in the project.
Report Shoes leverages an image-centered design to make the visuals speak on behalf of the brand. The website is overfilled with splendid photos that reflect the spirit and meet the mood. The urban air along with a passionate youthful nature prevails on the website.
This website has a partly interactive homepage that aims to familiarize users with their goods in a creative way and convert some online visitors into potential customers. There is an image with shoes where each item has a hidden accompanying description panel. As for the rest, everything is banal: an underlying grid structure neatly displays the necessary information.
The official website of this elegant and classy Japanese brand features a look book – a clever marketing ploy that has become almost a must-have. There are splendid videos, a gallery of marvelous photos and lots of interest.
MCM breaks the mold of traditional design with its original, dynamic and engaging front page. It turns a distracting yet eye-catching glitch effect to its advantage. As a result, the video grabs the attention and delivers an overwhelming impression.
Emporio Armani’s new website dedicated to a limited collection of brand-new watches exudes an image of luxury and stylishness. The online presentation includes an interactive environment that lets you explore the product from different angles.
Silenza’s website charms with elegance, sophistication, and exclusivity. It offers online visitors to get acquainted with a multi brand store through an interactive story. Delve into a fantastic storytelling experience spiced up with intimacy and luxury.
Monreal London uses an asymmetrical layout and blocks of different sizes to convey motion and dynamics inherent to the brand as well as to catch the sports mood. It employs clean monotone backgrounds with a bunch of white space to put the content above everything.
Secret Den is an online store that employs a classic structure to lay out the content. There is a grid system that handles all the images, categories, and required information. The design is systematized, balanced and remains consistent across the devices, so that online visitors do not get lost.
Bureau Tonic’s website with its modern one screen front page, robust fixed centered layout and primary navigation scattered around the perimeter meets current trends and creates a splendid general feeling. Light coloring wonderfully collaborates with photo shots, reinforcing the effect.
The homepage of SmashBox balances copy and images with ease, letting users identify priorities. It utilizes a classic structure, where the ‘welcome’ section establishes personality and communication. Huge beautiful portrait oozes charm.
Chpt 3 includes a series of image sliders that work perfectly well with touch screen devices. There is a bulk of photos that are large without feeling overwhelming. The modest coloring sets up the proper businesslike atmosphere and offers an optimal contrast to display the copy.
Carolina Herrera’s website invites you to explore the recent collection and delve into a fascinating story of the fashion house. Dark design with a gorgeous matching color scheme that is used for content imparts the impression of class and refinement while images go beyond telling the story.
Puca Jewels has a boxy structure that organizes all the content effectively. Images harmoniously play with functional blocks. The page combines the functionality of a gallery and blog.
Oxydo is marked by a kaleidoscope of soft, gentle pastel colors. It has a lot of character and charisma. Asymmetrical layout, boxy feeling and zebra-like decorative patterns are a really good combination that recreate high-end aesthetics.
Line 7 creates the right feel for the brand identity. Although the arrangement is quite plain and traditional, top-notch photos, excellent treatment of the typeface, flat style elements and some geometric touches make the project burst with energy and adventurous spirit.
Conde Nast Manuaktur
Conde Nast Manufaktur goes for an original dynamic abstract background that sets it apart from the others. Cold pastel coloring and a considerable amount of whitespace allow users to freely breathe on the project and easily concentrate on the important things.
ibao is another matchless website in our collection that opts in favor of gorgeous pastel coloring and clean light canvases to provide users with a pleasant and serene experience. The balance of images, content, and decorative elements is well-thought-out.
Chelsea Collective has a strong urban vibe. It perfectly mirrors the brand. While monochrome photo backgrounds reflect the spirit, bright flat blocks and sharp typography transform the content into focal anchors.
Look books, galleries with professional photo shoots, videos, exquisite color schemes, elements of brand identity are essentials for a good fashion-related website. Some prefer neatly crafted traditional structures while others try to push the boundaries and implement innovative and unorthodox ideas. However, in both strategies user experience always stays in focus.
Which example looks cool/boring to you? Which one benefits the brand? Which one needs some enhancements? Please share you opinion with us.