The following is a guest post by David Attard of DART Creations. David is going to introduce us to AMP (no idea what that is? read on) as well as how you might go about converting an existing site to an AMP site. Hint: it’s for big performance gains. AMP is becoming quite a thing. WordPress is doing it. I’ve got Google telling me to do it and that Analytics supports it.

If you have your visitors interests at heart, you

The following is a guest post by David Attard of DART Creations. David is going to introduce us to AMP (no idea what that is? read on) as well as how you might go about converting an existing site to an AMP site. Hint: it’s for big performance gains. AMP is becoming quite a thing. WordPress is doing it. I’ve got Google telling me to do it and that Analytics supports it.

If you have your visitors interests at heart, you